If you are looking to build brand loyalty, relaunch a product/brand, or fend off competitors, you need to carefully balance creativity with solid market analysis and research data.

Our statistical analysis will provide you with mission-critical information that will help determine how to market your product and support your management decisions.

If you want to build a great brand and bottom-line, you need to carefully balance creativity with solid market analysis and research data.

Businesses need hard facts to make the right decisions. Market research enables managers to clearly understand what’s happening at both retail and customer levels.

Research helps you understand your target client’s perspective and priorities, anticipate their needs and put your message in a language that resonates with them. This can be achieved using qualitative and quantitative methods and requires a company with a sound understanding of the Mozambican market dynamics.

With our qualitative research methods such as in-person interviews, focus groups and immersions, you understand how to interact with customers on a personal level and learn to engage with their purchase experience by making your product more customer-oriented. Quantitative research provides you with hard facts and trends on consumer and trader preferences through targeted surveys or brand performance through on-shelf availability.

Management can use this information to make key changes to enhance the customer service quality of the business to better satisfy customers in the future.

Tangerine's Market Research Programs provides key insight into your and your competitors’ performance.