Tangerine's collaboration with Lactalis serving as their marketing partner, Tangerine played a pivotal role in introducing consumers to Santal's exciting new fruit juice flavors. By strategically executing in-store promotions focused on sampling, Tangerine not only successfully introduced these innovative flavors but also drove increased sales.

Tangerine's expertise in creating impactful in-store experiences, contributed to the successful launch and market acceptance of Santal's new fruit juice offerings.