THE CULTIVA ADVANTAGE
Cultiva Back Office
The engine room where editing SKU lists and adding survey questions are a breeze.
Cultiva App
Developed for Africa, CULTIVA thrives in tough conditions. Through our international partner MGL Marketing Guru in Cyprus, Cultiva has become a powerful tool for organisations looking to create and manage linked campaigns and measure brand performance uniformly.
In our experience, informed strategy with better tactics = improved performance.
Cultiva Dashboard
Secure Client access to real-time customised data reports with easy to read graphics that track tactical campaigns and ring-fence poor performers.
REPORTING MADE SIMPLE
The Cultiva client dashboard provides access to store and brand performance in real-time with secure user logins that ensure confidentiality. The App has been designed to work offline, and uploads when internet is available - perfect for local markets.
01
Store demographics
Granular contact info, geo-location mapping, store size, owner gender, tills and till displays.
04
On-shelf availability
One of the, if not the most important aspect of retail is ensuring your products are on the shelf. A mission-critical measurement for all suppliers.
07
Price survey
Knowing the recommended retail price of a product helps standardize prices among locations.
02
Competitor activities
Identify and monitor competitors, research their products, sales/marketing strategies and create solid business strategies that improve upon your competitor's.
05
Merchandising planograms
Your visual merchandising tool - detailed drawings of your store layout with special attention on product placement.
08
POS tracking
(POSM) Point of sale materials are your assets and knowing their whereabouts, volume and condition is key to promotion and provides uniformity in brand messaging.
03
Share of Shelf
Measured share of shelf provides a benchmark to your products in-store visibility and performance in comparison to the competition.
06
Drops and shelves
Well-stocked shelves, clear pricing, and tidy displays lead to higher sales. Acquiring multiple vertical shelves (drops) creates pleasing displays and attracts sales.
09
Sales
Creating PULL from local stockists and selling to market traders ensures your brand sales perform, reach and exceed targets.
Cultiva answers distribution
questions that move the metre
.