The informal sector or General Trade as we know it holds the key to in most cases 95% of the retail business in Mozambique. Understanding this sector comes with time and experience is hard learnt.   As CIM’s sales and marketing partner, Tangerine has built a team of plus 22 foot soldiers positioned in all main markets countrywide.

This critical resource is responsible for driving sales from stockists to retail, delivering product and making cash collections. 

Price surveys and POS installation is part of the portfolio and the team is on top of competitor activities. Feeding back information directly to CIM’s management in real- time has been key to our success.