Compania Industrial de Matola (CIM) needed to re-engage with its retail base and consumers highlighting health benefits, availibility, visibility and accessability of its well known maize meal brand Top Score.

Tangerine’s proposal was a well-rounded approach that combined local engagement, incentives, and media support. The core elements of the successful three-month campaign included the deployment of brand ambassadors strategically positioned at various stockists within the 3 provinces engaging with both traders and consumers, encouraging participation through product purchases and lucky draw vouchers. This was supported by radio spots and appearances by influencer Marlene which extended the brand's reach at our fun and interactive market activations (Road-shows).

The Top Score campaign achieved remarkable success in multiple dimensions including sales growth, enhanced brand awareness and community engagement, builting lasting connections with consumers in the three provinces