Tangerine supported CIM in elevating Polana’s brand visibility by sourcing and deploying branded materials across Modern Trade and General Trade, while aligning execution through the cash van teams, foot soldier teams, and merchandising teams.
By coordinating closely with traders and ensuring consistent in-store and in-market implementation, we strengthened Polana’s presence through colourful displays, impactful point-of-sale visibility, and strategic billboard placements. This integrated trade execution approach enhanced brand recall, improved availability, and reinforced Polana’s position as a leading and trusted household brand across Mozambique.