Tangerine supported the launch of Emperor Tobacco’s new menthol variant for the Gold brand by running in-store activations focused on retailer support and product introduction. Our team engaged with retailers and adults already purchasing cigarettes, providing information about the new flavour and offering the opportunity to trial the product.
This supported retailers in confidently presenting the variant, increased awareness at the point of sale, and enabled a smooth introduction of the new menthol option into the market.