To support the launch of CIM’s Supreme biscuit line, Tangerine executed a high-impact sampling activation at the CFM Train Station in Maputo, targeting early-morning commuters. From 06h30, our team welcomed passengers arriving for their daily journeys with a warm cup of tea and a sample of the new Supreme flavours, creating a positive first interaction with the brand at a moment of high foot traffic. This activation allowed consumers to taste the product, share real-time feedback, and start their day with a memorable brand experience, helping build awareness, preference, and early trial for the Supreme range.