Merchandising

Supporting the brand at point of sale

Merchandising is all about making sure your products are on-the-shelf and displayed the way you imagine and at the right price. This stimulates interest and entices customers to make a purchase.

Tangerine will ensure your product stands out, are correctly priced, positioned and more importantly ON THE SHELF.

Our fully trained merchandisers work with store managers, ware house supervisors, monitoring stock levels, place orders on distributors and report back on fast or slow sellers.

Daily, we will measure your

• Share of Shelf

• On Shelf Availability

• Pricing

• Promotions

• Competitor activity

• Sales

 

  • VIEW CASE STUDY

    UNILEVER 2014 - PRESENT

     

    In August 2014, Unilever contracted Tangerine to provide and manage a team of 43 merchandisers to address their Modern Trade, Local Modern Trade and Open Markets sales channels. Our responsibilities include maintaining high levels of On-Shelf Availability (OSA), Share of Shelf (SOS) and displaying their wide range of FMCG products in line with Unilever’s corporate guidelines.  As of 2015, the team has grown to 58 looking after markets and retail outlets country wide.

     

    Critical market-related information is captured daily and reported to management in weekly and monthly reports.  Our supervisors provide daily reports to the client on market and stock status, along with competitor reports, pictures and activities. Prior to Tangerine’s involvement, the client had very little market info and was only providing shelf packing services to their retail partners, with limited sales efforts within the informal/open markets.  Tangerine provides sales staff and merchandising, backed by professional reporting that is contributing considerably to their growth in sales.

Contact Info

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Av. Tomas Nduda 1155, Maputo, Mozambique
Tel/Fax +258 21 49 6849


Allan Beaton - Managing Director

Mobile: +258 82 057 3460

Email: allan@tangerine.co.mz

 

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