In-Store Marketing

In and out of store promotional activations, sampling, demonstration, sales drives

With such saturated markets, there is extreme competition among brands for customers. Supply far outstrips demand, and with the increase in the number of sales channels, buyers are being exposed to advertising everywhere they turn, making it harder for your products to stand out. Overall, brand loyalty is dwindling as the choices increase along with impulse buying.

The up side of this is that In-Store Promotions is becoming more effective at increasing your chance of attracting customers to your product, thus increasing sales volumes.

If you have over stock, a new product to launch or want to create brand awareness, while building brand equity in-store marketing is for you

Market research campaigns have determined that in-store promotions are the best way of enticing customers to purchase your product at the point of sale. It is commonly accepted that customers will remember brands that they have had direct interaction with. This makes in-store promotions more unforgettable than any other types of advertising.

Tangerines skilled ambassadors will entice shoppers to buy your products and or to buy into the brand, optimizing your product's marketing mix where it counts.


We take the guess work out of your campaigns whilst considering, Creativity, Lighting, Hands-on activities, Themes, Store layouts, All five senses.


Reports are provided weekly and monthly and track sales, effectiveness, recommendations, competitor activity and pictures, that ensure your ROI is recorded accurately.





    Through our strategic partnership with Provantage, one of South Africa’s leading BTL agencies, Tangerine provides in-store marketing services for a number of leading South African and global FMCG brands, such as Fruitree, Ceres, Bokomo and Simba. We take training very seriously and set high standards for our promoters. Field supervision is a key driver for quality, backed by accurate, timeous reporting, separating us from our competitors.


    Tangerine runs in-store and strip mall campaigns that drive sales and brand awareness through people and product interaction, resulting in high sales figures.




    As a global leader in the manufacture and distribution of FMCG products, Unilever continually promotes their products to remain on top.  As a preferred partner, Tangerine is regularly contracted to provide in-store and strip mall marketing.


    Providing energetic, confident and well-trained promoters and sales staff, we continually (and often phenomenally) outstrip sales targets, reaching large numbers of consumers in both formal and informal sectors.  Activity and sales reports are provided weekly, supported by pictures and recommendations.  Tangerine’s countrywide footprint allows us to provide these services in all major centers, as well as the local trading markets in every commercial hub.


    Past projects have included Rama, Vaseline, Lux Soap, Rajah Curry Powder, as well as direct sales campaigns focused on wholesale.

Contact Info

Quick Links


Av. Tomas Nduda 1155, Maputo, Mozambique
Tel/Fax +258 21 49 6849

Allan Beaton - Managing Director

Mobile: +258 84 066 7476



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