Brand Activation

Taking the brand to the consumer at point of sale

If you are looking to drive sales, distribution and brand awareness at retail level and need to ensure your product stands out from your competitors, then brand activation is likely to be the activity for you.


Consumer brand activations are a crucial part of building a positive perception of your brand, bringing them to life and encouraging positive participation

Use activations to build popularity and give the consumer an experience that will make them feel a real personal connection to your brands that encourages loyalty.

Tangerine provides intelligent knowledgeable solutions that give our clients the edge, ensuring a high return on investment.


    COCA-COLA 2008-2015


    After winning a tender in 2008, Tangerine became Coca- Cola's trade marketing partner, handling brand activation through signage at their points of sale.  Our country-wide footprint, with teams working independently per region, allowed us to effectively cover huge areas.  From Maputo in the south to Nampula and Nacala in the north - a distance of over 2500km.


    Our mandate was to create brand awareness at both formal and inform retail outlets and busy markets.  Uniformity and accuracy within the parameters of our client’s Corporate Identity was of utmost importance. Tangerine consistently provided quality workmanship, established best practices, and ensured reliable progress documentation, with picture reports and data.  Tangerine is still the preferred supplier of these services to Coca-Cola, working alongside their trade marketing department, which has won numerous awards for top trade marketing (South African Region).

Contact Info

Quick Links


Av. Tomas Nduda 1155, Maputo, Mozambique
Tel/Fax +258 21 49 6849

Allan Beaton - Managing Director

Mobile: +258 84 066 7476



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